J

  • Jessica Isabel

The process.



How do I make decisions?

I am constantly asked what my process is for putting together my gift boxes for J. Isabel Designs. Mostly the questions relate to how I find products, and how I choose what to put in each box. I have to admit that it is quite random, and for the sake of not sounding too cheesy, it just comes to me. It comes to me like any other random thought during the day. I see something, I like it, I buy it. I shop at many different stores and I love to come across great small businesses. I like to give all of my boxes a unique flair, and I think this works best when I constantly change up what I am buying. When I get home, I take the item, and I work around it. I like to create my own theme, and after that, it all really falls into place. I immediately start thinking of all of the other perfect items I have stashed away, and it is quite funny for someone to watch me work. I pull things out of places that nobody else would know, and it magically works! Ok maybe you don't believe in magic, but I strongly believe in what I do. I love what I do. I am passionate about every aspect, and I feel like J. Isabel Designs was such a natural calling for me, that I could no longer go on without answering it anymore. Sometimes you are just born to do something, and it lives deep within in you until one day you wake up and have that aha moment.

If this was not the answer you were seeking, I can give you another version.

J. Isabel Designs was formed around my love for simplicity, the idea that bigger is not always better, and that you can celebrate anything large and small. I like to choose products that are contained in beautiful packaging that catches your eye and sometimes stirs something inside of you. It is true that amazing packaging can do that to you. Just me? Ok. Moving on. ;) I like to find vendors that are just as passionate about their work as I am about mine. Small businesses are notorious for this, as every little aspect of their work is done by hand, meticulously checked, and completed with the utmost care and attention to detail. This is what I love!

I choose themes based on the items I purchase, but my favorite thing to do is make custom boxes. There is something about getting to know more about a person and putting together something that will excite them! You can consider favorite colors, drinks, sports teams, or anything else that someone loves, and incorporate it into the perfect gift for them. Uniquely designed, uniquely loved, and uniquely them. The final touches are where you shine. A hand-written note, the perfect ribbon color, one final check, and there it goes, off to make someone's day!

And there you have it. My process is me. It is who I am, what I do, and what I love. Keep following along and you will get to see the process (the magic) happen right before your eyes.

Jess

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Los Angeles, CA

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